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Homeowner Pulse Q3 Insights from Sherwin-Williams

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

To better understand the motivations behind homeowners’ painting projects, the latest Homeowner Pulse, a quarterly national survey from Sherwin-Williams, offers insights into timing and the projects for which people seek professional assistance.

Exteriors, ceilings and multi-room jobs prompt a professional hire
The top three painting projects for which homeowners seek professional help are exteriors (71 percent), ceilings (30 percent) and a project that that encompasses more than one interior room (24 percent).

Many projects planned weeks, days in advance
While 38 percent of homeowners plan painting projects in a few months’ time, 57 percent of homeowners only plan a few weeks or days in advance.

Color updates and renovations prompt projects
More than half (59 percent) of homeowners tackle a painting project because they want a color or design change and 28 percent take on a project with home renovation as the motivation.

The Homeowner Pulse survey was completed online by 1,056 members of Sherwin-Williams Consumer Insights Panel in June 2014.

http://www.sherwin-williams.com/homeowners/

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